It’s a brand, and that’s a lot of money to spend, according to finance sources, on a movie that’s intended to be an event film in the offseason. Some will argue that Birds of Prey was never meant to be a big pic like Suicide Squad with its lower-than-DC-budget (around $97M gross, $84M net). This isn’t great for Birds of Prey, even if it miraculously muscles its way past $40M this weekend. At a time when Marvel can slap their name atop any superhero movie and open it to $100M-plus, DC has been trying to rebuild post-Zack Snyder’s Batman v. These decisions need to be thought of long and hard during development. What is crucial for Warner Bros, and any other major motion picture studio that wants to compete and rival Disney, is that when it comes to brands and IP, you need to protect them and really ensure the proper production and launch apparatuses are in place to guarantee success (I’ll come back to this point). Rivals believe the exits are alright, just not the kind that take you over the top at the box office. And even though the town loves to use tracking as “the dog ate my homework” excuse whenever a film collapses at the box office, they’re not the ones to blame here for Birds of Prey. Despite Birds of Prey in its final days before opening notching an 81% certified fresh on Rotten Tomatoes, a 4-star PostTrak, and B+ CinemaScore audience exits (same as Suicide Squad and Joker), all of those spurs, which typically work for pics on the big screen, weren’t doing any favors this weekend. The domestic opening is well under the $50M-$55M tracking projection, and under the $45M for which Warner Bros was hoping for, while overseas the forecast was at least $110M. That belongs to the Josh Brolin 2010 western Jonah Hex ($5.3M). This wasn’t the lowest DC opening of all-time for Warner Bros.
Gorfinkel and Chuck Dixon.4th UPDATE, Sunday AM w/final chart: In the wake of hitting highs with Wonder Woman, Aquaman and the highest-grossing R-rated movie of all-time in the 11-time Oscar-nominated and billion-dollar-plus grossing Joker, Warner Bros’ DC hit a pothole with the Suicide Squad spinoff Birds of Prey, opening well below projections with $33.2M stateside and $81.2M worldwide ( $48M from 78 offshore territories). In an instance of the first Asian women helming a film, Cathy Yan ('Dead Pigs') has directed 'Birds of Prey' while Christina Hodson of the 'Bumblebee' fame wrote the script based on the comic 'Birds of Prey' by Jordan B. The cast also includes Steven Williams ('The Chi'), Derek Wilson ('Future Man', 'Preacher'), Dana Lee, Francois Chau, and Matthew Willig ('The Ballad of Buster Scruggs'). Central to the movie's plot will be the character of Cassandra Cain (Ella Jay Basco). The movie also shows Ewan McGregor as the antagonist, Black Mask. Jurnee Smollett-Bell will essay the role of Black Canary, while Rosie Perez takes on the role of Gotham City Police Department detective, Renee Montoya. The movie also sees Mary Elizabeth Winstead play Helena Bertinelli aka The Huntress. The movie already had Margot Robbie attached as its star early on and is also expected to appear as Harley Quinn in a Joker and Harley Quinn team-up film at some point in the future, 'Suicide Squad 2' (which now appears to be less of a priority for the studio than it once appeared to be), and potentially a solo Harley movie, as well. She teams up with Black Canary, Huntress and Renee Montoya to protect Cassandra Cain from Gotham City crime lord Black Mask. Since the events of 'Suicide Squad,' Batman has disappeared from Gotham leaving it vulnerable to crime, while Harley Quinn has moved away from the Joker. The movie is slated to release on February 7, 2020. Harley loves interacting with people, so don’t ever make her do a standalone film". in 2015 as "an R-rated girl gang film including Harley, because she felt, "Harley needs friends. Robbie had pitched the film to Warner Bros. In addition, 'Birds of Prey' is expected to be the first theatrically released R-rated DCEU film. The Margot Robbie-starrer will be the eighth film in the DC Extended Universe.
A recent Instagram post from Luck圜hap Production company also gave us a glimpse of the official logo of the movie. While 'Shazam' continues its good run at the Box Office, 'Birds of Prey and the Fantabulous Emancipation of Harley Quinn' has wrapped up filming.
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